Hi, I’m Dana.

Hi there! I’m so glad you’re here. My love affair with beauty started early—think mixing my mom’s lotions into “serums” and whipping up oatmeal face masks in the kitchen. That childhood curiosity naturally led me to cosmetology school after high school, and I’ve proudly been a licensed aesthetician since 2004.

Over the years, my career has spanned nearly every corner of the beauty industry. I’ve developed products for big-name brands, taught others about skincare, mastered the art of social media and marketing, and written for top publications.

What lights me up most is helping people feel and look their best. I’m passionate about sharing my knowledge of skin physiology, the science of ingredients, and healthy beauty + wellness options. I’m a firm believer that science always wins, and I do the research so you don’t have to. My hope is that my blog inspires you, educates you, and maybe even makes your beauty routine a little more fun.

When I’m not diving into beauty and wellness, you’ll find me surrounded by my big Italian family, spending time with my husband, Todd, or snuggling with our Australian Shepherd, Harley. I also love yoga, cooking, reading, organizing my home, and perfecting my DIY gel manicures.

If you’re interested in freelance writing, collaborations, or professional services in marketing, product development, or social media consulting, feel free to email me.   I’d love to connect!

Let’s explore beauty together!

xoxo, Dana