Hi, I’m Dana.

Welcome to my blog! I have loved all things beauty since I was a kid. It all started with hours of mixing up my mom’s beauty products and making face masks from oatmeal. Naturally, I went to cosmetology school after high school and have been a licensed aesthetician since 2004.

My career has taken me into numerous areas of the industry, from working for some big brands developing beauty products to education, social media, marketing, and writing.

I absolutely LOVE helping people feel and look their best and educating people on the physiology of the skin, the chemistry of ingredients, and healthy beauty + wellness options. Science always wins, and I do a ton of research on topics, so you don't have to. I really hope my blog inspires and enlightens you!

You can find me spending time with my big Italian family, my hunk of a husband, Todd, and cuddling my Australian Shepherd, Harley. I love yoga, reading, home organization, cooking, and doing my own gel manicures.  

For freelance writing, collaborations or professional marketing, product development, or social media consulting opportunities, please email me.  

xoxo, Dana